Canada Goose Opens Second Winnipeg Facility

Sitelines: Volume 4 - May 2016

IN BRIEF:

  • Canada Goose recently opened a second Winnipeg manufacturing facility, which will eventually employ over 360 people 
  • The availability of a skilled workforce and the opportunity to partner with government and supporting organizations have been critical to the company’s Winnipeg-based expansion
  • The Manitoba government has invested $700,000 toward training initiatives for the new facility, while an additional $100,000 has been secured via the Canada Job Grant
  • In addition to its two Winnipeg factories, Canada Goose owns another two in Toronto and also works with up to 30 additional contract manufacturing facilities across the country

Iconic outerwear company Canada Goose is flying high these days. In an attempt to keep up with ever-increasing demand, Canada Goose recently opened a second Winnipeg manufacturing facility. While about 200 employees and counting are hard at work in the new Mountain Avenue location, that number is expected to balloon to over 360 by 2017. Together with its original facility on Bannatyne Avenue, which boasts 380 workers, Canada Goose now employs almost 580 locals.

This newest Canada Goose venture operates in a 50,000-square-foot space, but a doubling of this allotment in the same building is expected within the year once operations further mature. Key components of the company’s escalating Winnipeg-based success are the availability of a skilled workforce and the opportunity to partner with government and supporting organizations to offer ongoing training. Recognizing the importance of enabling this kind of impressive organic growth, the Manitoba government has invested $700,000 toward training initiatives for the new facility to be spearheaded by Opportunities for Employment and Workplace Education Manitoba. An additional $100,000 has been leveraged from the Canada Job Grant.

Canada Goose is enjoying wide recognition all over the world these days. Its products are sold in more than 50 countries, and its jackets have been featured in numerous Hollywood blockbusters and are worn by A-list celebrities. Paul Haggis, screenwriter and producer for Best Picture Oscar winners Million Dollar Baby and Crash (the latter of which he also directed),  recently directed a four-minute short film entitled Out There, which beautifully chronicles the history and resonance of the Canada Goose brand.

The company’s exponential growth over the past decade (pegged at over 2,500 per cent) makes it a recognized leader in rebuilding the Canadian apparel-manufacturing infrastructure, particularly in Winnipeg. President and CEO Dani Reiss has long been a proponent of building and maintaining Canada-based facilities for the company’s popular products, even during times when other apparel manufacturers were busy moving operations offshore. Today, that belief is stronger than ever and is summarized very simply: jackets made to withstand the coldest places on earth should be made in Canada.  

In addition to its two Winnipeg factories, Canada Goose owns another two in Toronto. It also works with up to 30 additional contract manufacturing facilities across the country.

Above: Jobs and the Economy Minister Kevin Chief (left) and Canada Goose president and CEO Dani Reiss officially open the company's second Winnipeg facility 

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