Best 25+ Canada goose homme ideas on Pinterest | Canada goose hommes, Veste canada goose and Parka fourrure homme canada goose Canada Goose Arctic Program

Pinterest is

using cookies

to help give you the best experience we can.

Parka Canada Goose Homme Yorkville Bomber Hoody en Fourrure Manteau Canada Goose Navy
Parka Canada Goose Homme Yukon Bomber Hoody en Fourrure Doudoune Canada Goose Navy
Outlet Købe Canada Goose Langford Parka Sort Herre Canada Goose Jakke Mænd tilbud DK
Canada Goose Herr Lättvikts Outlet - Rea På Canada Goose Herr Lodge Dunjacka Blå Återförsäljare Sverige
Canada Goose Constable Parka Black Men's Jackets
Canada Goose Borden Bomber Black Men's Jackets
Canada Goose Expedition Parka Spirit Men's
Canada Goose-Foxe-Bomber-Black For Men
Canada Goose Westmount Parka Tan For Men
Canada Goose Hommes Blouson Aviateur Chilliwack Pour zzpjbisu. <a href=canada goose arctic program Hommes | Canada Goose Découvrez les Blouson Aviateur Chilliwack Pour Hommes , Canada Goose pour Homme et Femme - Profitez de -40% lors de votre première commande. €259.98 40% de réduction Acheter maintenant: www.shopcanadagoo..." src="https://i.pinimg.com/736x/70/14/4c/70144c0631f2c698eb0a4abafab714d5--canada-goose-chilliwack-black-men.jpg" srcset="https://i.pinimg.com/236x/70/14/4c/70144c0631f2c698eb0a4abafab714d5--canada-goose-chilliwack-black-men.jpg 1x, https://i.pinimg.com/236x/70/14/4c/70144c0631f2c698eb0a4abafab714d5--canada-goose-chilliwack-black-men.jpg 2x, https://i.pinimg.com/474x/70/14/4c/70144c0631f2c698eb0a4abafab714d5--canada-goose-chilliwack-black-men.jpg 3x" style="-webkit-transition:opacity 0.04s linear;transition:opacity 0.04s linear;border-radius:inherit;opacity:1;display:block;margin:0 auto;border:0px;width:100%;max-width:100%;vertical-align:middle;position:relative;height:314.6666666666667px;" data-reactid="54"/>
Canada Goose Borden Bomber Red Men's Jackets
Mens Canada Goose Manitoba Jacket Black
http://vips.downjackettoparea.com  Biggest sale of the season. CANADA GOOSE JACKET///$169.99
Canada Goose-Foxe-Bomber-Graphite For Men
Manteau Homme Hiver 2015 Manteau Foxe Bomber | Canada Goose Découvrez les Manteau Foxe Bomber , Canada Goose pour Homme et Femme - Profitez de -38% lors de votre première commande. €359.98 38% de réduction Acheter maintenant: http://www.shopcanadagoose.fr/manteau-homme-hiver-2015.html
Canada Goose Hommes Bomber Doudoune Marine. #menswear #mensfashion

Canada Goose Arctic Program

canada gose amsterdam
canada ganso calgary
jaquetas de ganso

Canada Goose is hoping consumers will let the company in from the cold

The company's new styles are meant for the mild spring and summer months to protect you from rain and wind, not sleet and snow

THE CANADIAN PRESS/Aaron Vincent Elkaim

If you were standing on a street corner in a northern U.S. city last winter, chances are you saw a blazing red, blue, and white patch on the shoulders of passersby that read Canada Goose Arctic Program.

For 59 years, Canada Goose sold almost nothing but cold- weather gear, carving out a reputation as the world’s warmest coat maker. Once a rugged, heavy-duty item worn by workers or adventurers braving the worst climates Earth can muster, the company in recent years discovered droves of urban customers seeking utilitarian, yet chic, outfits for when the mercury plummets. Their adoption triggered unprecedented growth for the profitable label, quadrupling sales over the past five years and sending revenue past US$300 million in 2015.

Given its domination of the polar vortex, shoppers could be forgiven double takes when they perused store racks this spring. These Canada Goose jackets look nothing like the parkas and bombers worn by scientists on Antarctica, roughnecks in the North Sea, or, for that matter, Kate Upton. This gear isn’t packed with duck down, there’s no coyote fur trim on the hoods, and it’s certainly not equipped with kidney warmers to fight off bone-chilling cold.

These styles, a trio of lightweight waterproof shell jackets and a separate collaboration with rapper Drake’s label October’s Very Own, are meant for warmer times, the mild spring and summer months when the Canada Goose logo is rarely seen on city streets. They’re meant to protect you from rain and wind, not sleet and snow.

Urban consumers are also the target of another Canada Goose expansion project: retail stores. This year the company is opening two stores, in Toronto and New York, to court its new fans. Dani Reiss, Canada Goose’s chief executive officer since 2001, said he’ll “definitely” open more Canada Goose outposts in busy cities, though he doesn’t envision a fleet of hundreds of shops.

Reiss has tried this seasonal expansion before. None of the attempts, which go back 10 to 12 years according to Reiss, were successful enough to warrant keeping the products around. This time, he hopes the red-hot Canada Goose name will push shoppers into buying.

“It’s one of the hardest things to do for a brand–to make counter-seasonal products,” said Reiss, 42. “We make the warmest jackets. As we become a company that’s known to more and more people around the world, and not at the South Pole, they want stuff that has the same functionality, but built for them.”

It’s a key initiative for Canada Goose, as Reiss doesn’t want to be pigeonholed into selling nothing but superwarm coats for eternity. He must count on low temperatures each year to keep sales churning. With expansion on his mind, diversifying through the seasons was the next logical step.

“Their credibility is in outerwear,” said Jaqui Lividini, CEO of brand strategy consultancy Lividini & Co. Canada Goose should be able to push protection against all the elements, she said. “They just happen to specialize in snow wear.”

You’re going to see more products suited for urban environments.

Many cold weather companies have attempted to stretch into spring and summer, with varying degrees of success. Ski jacket maker Moncler Spa is working to win the warmer months with apparel and accessories. Ugg Australia, seller of comfy shearling booties, is so famous for its footwear that executives worried it was doomed to be forever known for one product. The company has pushed into all kinds of items now, from sandals to handbags, in an effort to become less tethered to winter.

The question for Canada Goose is whether it can be known as more than a winter label. Reiss is trying to convince shoppers that his brand is about tech–proprietary fabrics and performance features. Indeed, that’s how the products are marketed. One lightweight anorak, for instance, touts a “laminated microporous 2.5 layer fabric” called Bi-Durance.5 and a water-resistant YKK Vislon zipper.

Next spring, expect Canada Goose to release even more spring styles–windwear, rainwear, ultra-lightweight items. For now, though, the York, Ont.-based company will stay an outerwear maker, and there are no current plans to get into ready-to-wear apparel, said Reiss.

“You’ll see other things that are more diverse than just rain,” said Reiss. “You’re going to see more products suited for urban environments.”

Bloomberg News

0
Comments
Share your thoughts
  • Tim Hortons owner faces more franchisee ire — this time in form of a $50M lawsuit in the U.S.

  • By 10 this morning Cyber Monday shoppers had already spent $840 million, 17% more than last year

  • Canadian retailers face $38 billion double whammy if NAFTA fails — pricier goods and strapped shoppers

  • Cyber Monday showdown: Wal-Mart prices close in on Amazon for first time — and some are cheaper

  • Hudson’s Bay Co says almost two-thirds of shareholders back Rhone investment opposed by activist

  • WatchMarijuana advent calendars at $230 a pop already a holiday hit. BTW they’re illegal

      • A Swedish power plant is now burning H&M clothing instead of coal

      • Millennials' lust for makeup driving a boom in the cosmetics industry

      • From Sears to J. Crew, the holiday will be make-or-break for these struggling retailers

      • Sobeys to axe 800 office jobs across Canada in reorganization of grocery business

      • WatchWhy 'Black Friday' is a crock: Dubious shopping holiday has become virtually pointless

      • WatchSears Canada under investigation for alleged inflation of prices before liquidation sales

Canadian bank earnings kick off Tuesday — here's what to expect

The upcoming round of fourth quarter results from Canadian banks, which starts with Scotiabank, should have plenty for investors to keep an eye on

'The alarm bells should go off:' Postmedia, Torstar deal will see 36 community papers closed

Both companies say they remain committed to local news and are only closing papers in regions served by multiple publications

Tim Hortons owner faces more franchisee ire — this time in form of a $50M lawsuit in the U.S.

Restaurant Brands has come under scrutiny for butting heads with its Tim Hortons franchisees

WatchHow dangerous is our household debt? We’ll learn more this week

Canada has become the world’s poster child for dangerous debt, and data this week should shed light on how bad that addiction is
Find Financial Post on Facebook


Retrouvez une large sélection des.http://www.shopcanadagoose.fr

Canada Goose Outlet, Canada Goose Jackets Outlet Online Sale : Youth Canada Goose - Men Canada Goose Youth Canada Goose Canada Goose Accessories Women Canada Goose ... http://www.shopcanadagoose.fr

Canada Goose Parka Homme

Canada Goose Lyon
Parka Langford, Canada Goose
canada goose chateau Découvrez les Parka Langford , Canada Goose pour Homme et Femme - Profitez de -38% lors de votre première commande.
€319.98 38% de réduction
Acheter maintenant: http://www.shopcanadagoose.fr/canada-goose-lyon.html


Canada Goose Bleu Marine
Mens Arctic Program Chateau Parka, Canada Goose
canada goose homme Découvrez les Mens Arctic Program Chateau Parka , Canada Goose pour Homme et Femme - Profitez de -38% lors de votre première commande.
€319.98 38% de réduction
Acheter maintenant: http://www.shopcanadagoose.fr/canada-goose-bleu-marine.html


Canada Goose Toulouse
Parka Langford, Canada Goose
canada goose pas cher homme Découvrez les Parka Langford , Canada Goose pour Homme et Femme - Profitez de -38% lors de votre première commande.
€319.98 38% de réduction
Acheter maintenant: http://www.shopcanadagoose.fr/canada-goose-toulouse.html


Citadium Canada Goose
Parka Banff, Canada Goose
Découvrez les Parka Banff , Canada Goose pour Homme et Femme - Profitez de -39% lors de votre première commande.
€329.98 39% de réduction
Acheter maintenant: http://www.shopcanadagoose.fr/citadium-canada-goose.html

 

Partager cet article

Repost 0
Pour être informé des derniers articles, inscrivez vous :

Commenter cet article